Overview

I’m a highly organized and results-driven leader who’s held a variety of professional writing positions in marketing and communications, where I’ve been responsible for delivering everything from social copy to blog content, to video advertisements for social platforms.

In addition, I’ve successfully collaborated with a variety of brands and organizations to create cohesive and concise messaging across media platforms.

Objective

 I am seeking a dynamic role where I can leverage my expertise in content creation and management, along with my strong organizational and problem-solving skills, to drive the growth and success of my next organization. With a proven track record in developing effective content strategies, collaborating with diverse teams, and engaging target audiences, I aim to contribute meaningfully to storytelling initiatives and communication goals.

Education

Bachelor of Arts - Mass Communications : Public Relations

University of South Florida - Tampa, FL

Professional Experience

  • Wholesome Goods - Tampa, FL | Ad Content Manager | July 2021 - Present

    • Producing 55 high-production ad campaigns annually while maintaining a ROAS of 2.0, leading to a 41% revenue increase consistent across brands

    • Overseeing content strategy and creation for a portfolio of D2C brands, ensuring the seamless design of cohesive messaging architecture and brand stories

    • Supervising scripting, storyboarding, shooting, and editing teams in addition to content creators

    • Collaborated cross-departmentally to create clear, cohesive messaging across all media platforms, aligning with campaign objectives

    • Engaged target audiences by writing and producing original content throughout the customer journey, enhancing brand interaction and loyalty

  • Wholesome Goods - Tampa, FL | Content Writer | January 2020 - July 2021

    • Wrote, reviewed, copy-edited, and maintained content for brand websites, blogs, and other marketing materials, including over 30 pieces of content

    • Wrote and produced 65 video/still advertisements that exuded the brand portfolio’s distinct tone and style guides

    • Created and refined content for targeted audiences, emphasizing relevance through industry trend analysis

  • Happy Grasshopper - Tampa, FL | Digital Marketing Coordinator | January 2018 – January 2020

    • Drove marketing efforts by maintaining the company blog, website, Facebook, Instagram, and LinkedIn

    • Streamlined and supervised daily marketing initiatives, achieving seamless execution and on-time project delivery

    • Developed Facebook ads, conducted web retargeting via Google Ads, and other marketing materials, including brochures, stickers, and signage for tradeshows & conferences to assist with lead generation for HG and clients

    • Developed event landing pages that increased attendance and revenue substantially

    • Partnered with the copywriting team to develop compelling and up-to-date email content that enhanced audience engagement

  • Kforce - Tampa, FL | Communications and PR Intern | September 2017 – December 2017

    • Engaged the internal and external communications team through writing, editing, and distributing communications as needed

    • Ensured consistency of messages through corporate platforms through collaboration with the communications team

    • Assisted in developing media lists, drafting and pitching press releases, developing potential stories to pitch to reporters (HARO), and assisted in collecting metrics

    • Utilized Adobe Creative Cloud programs, PowerPoint, and Canva to create compelling assets

  • Smart Marketers - Lutz, FL | Social Media Coordinator | April 2017 – July 2017

    • Built and managed Middleton Method’s digital and social media presence

    • Created content for Middleton Methods’ Facebook and Instagram

    • Maintained consistent brand voice of the Middleton Methods entity across all media content

Skills

Bilingual (English and Spanish), Adobe Creative Cloud, Airtable, Asana, Canva, Facebook, Foreplay, Google Analytics, Instagram, LinkedIn, Meta Business Manager, Pinterest, TikTok, Twitter, WordPress/Liquid Web Managed WordPress Hosting, YouTube, Zapier